New Key Account Manager Fits The Bill At Witwoods
As its customer base continues to grow, coatings specialist Witwood Food Products has appointed Paul Weston as Key Account Manager.

With a background that combines NPD and commercial roles, Paul joins Witwoods with 11 years' experience in food processing coupled with five years' technical sales experience.

In his new role Paul works with poultry and fish processors UK-wide, acting as a facilitator and co-ordinating Witwoods' NPD expertise, market intelligence and technical knowledge to develop coating concepts that meet customers' specific requirements.

For Paul, no two days are the same.  His role encompasses ongoing customer support and proactive product development, ranging from discussing customer needs and advising on ingredients and flavours, to product tastings on site at Witwoods to ensure new product concepts meet the brief.   He is often involved in factory visits, getting onto the factory floor and working closely with customers to develop creative and market-focused concepts that will work with the production facilities they have available. Says Paul: "I was initially attracted to the role because it offers a very innovative way of working.  I'd come across Witwoods in the past, and built up an understanding of the company's ethos.   "My role here is very hands on and there's a lot to do.

I enjoy working with such a committed team and believe my sales and NPD background helps me relate to customers and provide them with the best possible service."

Witwoods Sales Manager, Rob Macdonald, adds:

"Paul's commercial and product development experience mean he's a perfect fit in our technical sales team, which combines extensive product knowledge with an understanding of global food trends and commercial awareness to ensure complete customer support from concept to launch."